Dedicated to excellence, the Ezra Malo Group prioritizes the individual needs of every home. We meticulously assess key factors, including buyer demand, market competition, property condition, location, and beyond. Our team, armed with expertise and experience, collaborates with you to formulate a tailored plan, striving to achieve the best possible outcomes within your specified timeframe.
Marketing Plan
Online Marketing
Get the internet exposure your property deserves. Our system uses a variety of the latest technology to get the most exposure for your property, generate leads from that exposure and communicate with those leads to start a conversation about your home. Thanks to this effective exposure system, your property will be viewed more often, resulting in a quicker sale at a higher price!
Your home will be featured on remax.ca the most widely recognized real estate brand in the world. For more than 20 years, RE/MAX has been the leading real estate organization in Canada. Your home will also be advertised on Realtor.ca, the nation’s largest real estate website along with 5 other websites including our personal site!
RE/MAX Websites – Valuable Exposure for Your Listing
Through our massive online, television, outdoor and print ad campaigns, prospective buyers go to our websites remax.ca and global.remax.com to search for listings in their cities and towns. The best way to get your listing seen by local, Canadian and Foreign buyers!
Social Media
We market your home on multiple platforms including: Facebook, Instagram, LinkedIn, Twitter and YouTube to ensure your home gets MAXIMUM EXPOSURE. We do a variety of advertising including:
- Coming Soon – Creating the buzz before your property hits the market
- Just listed – Listing Videos, property links, and more!
- Featured Listings – Highlighting your home, community, nearby amenities and local perks!
- Live Videos
- Open House
- We run targeted ads. We can target by age, demographics, likes/dislikes, postal code, and more!
Video Marketing
Video marketing is one of the most powerful marketing tools as it fosters engagement, storytelling, and authenticity. Using video presents your home in a way that will stand out from the rest. Video can help draw in potential customers. Property listing videos highlight your home and help a buyer picture themselves in the home.
We will create a listing video for your home to showcase your home and receive more online engagement. Video is one of the best tactics to bring more exposure to your listing but yet most agents don’t offer it? Many social media platforms have changed their algorithm so video receives more exposure and engagement. Video posts on Facebook have 135% greater reach than photo posts.
Live-streaming videos are all the rave now! I use Facebook Live to market your home as well!
Professional Photography
We will have your home professionally photographed to ensure the highest quality images. 99% of potential buyers are looking online before viewing so your listing needs to stand out from the rest! Did you know that professional quality photos are statistically proven to sell listings 50% faster?
Staging/Virtual Staging
We will assist you with preparing your home for sale. We can also offer staging/virtual staging that will increase prospects/buyer interest and increase sale price. Home buyers want to see beautiful photos. Did you know that home buyers spend 60% of their time viewing photos, while only 20% on the property description? Here are some things we can offer with virtual staging:
Image Enhancement
Outdoor sky replacement, lawn enhancement (repair or replace), TV screen replacement, add fire to fireplaces, grass repair and more!
Day to Dusk
We can edit photos to replace your daytime sky with beautiful dusk or sunset colours, turn on lighting, and use advanced white balancing techniques to give the overall image a consistent and realistic look, making your listing stand out from the rest!
Virtual Staging
A fraction of the cost of home staging. Fill your listing with stylish furniture which allows buyers to visualize themselves in the home. Did you know homes that are staged sell 75% faster than those that are not?
These are just a few things we offer that will make your listing stand out from the rest! Want more details on our full marketing plan?
Pricing Your Home
When you think about it, there are several other homes for sale competing with your home. I will help you price your home competitively to attract qualified buyers. The way I do this is by generating a Comparative Market Analysis (CMA) report, which will show you a range of prices being paid for homes in your area. This will help you set the best price on your home so that it will sell within your time frame.
Curious to know your home’s value? It could be more than you think!
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RE/MAX First
Location
#115, 8820 Blackfoot Trail, SE
Calgary, AB T2J 3J1
